The biggest draught in São Paulo for 84 years. Little attention given, because of the on-going election. How to change that?
Do what Brazilians do best: make it a fun topic to talk about.
We decided to make the biggest rain dance ever, but we didn't have any money to advertise the idea. So we did something shareable.
Stencils with funny quotes and details about the project where painted everywhere.
We became the most searched word in São Paulo Estate on October 2014.
The project made the headline of one of the most importante newspaper of Brazil.